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LAUNCHED: NCLA x Laina Rauma

Posted on 17 April 2017

I'm so happy to finally launch our collaboration with clothing designer to the stars, Laina Rauma (*crowd goes wild*)!!!!!

If you've ever been on Instagram, there's a good chance you've seen her or something she's designed. Her client list includes Kylie JennerJasmine Sanders, Amber Rose, Keke Palmer and Kim Kardashian to name a few of my faves. On top of that, I'm proud to call her one of my best friends. 

 

 

Laina and I have our standing Friday night date which includes a 7pm call time, typically matching bath robes, plenty of wine (we went through a mild champagne phase but that made Saturday mornings difficult), some Mariah Carey & Cam'ron, and a couch - mine or hers. One night, mid-Sex and the City we got to talking about Laina's upcoming Country Club collection and it felt like someone clunked our two heads together and we decided it was time to collab.

 

 

From a business stand point, Laina is one of the hardest working people I've ever met. Being around her in any capacity is profoundly inspirational as she is truly a wonder woman. Being around her in a friend capacity, well... look at her. We set out to create a collection that perfectly paired with her latest release PLUS... I've selfishly been dying for some sheer NCLA lacquers - I am fully gagged to release our first sheer with her... especially in white because I live for a white nail.

 

 

I hope you guys like these colors as much as we do. Looking forward to seeing your own nail art and swatch photos! Make sure you tag @shopncla and @lainarauma in your pics.

 

—Rory

 

 

Click here to shop the NCLA x Laina Rauma Collection and click here to peep Laina's Instagram.

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